 Crayola to Create Arts and Crafts Products for Marvel's Superheroes
 02.10.2009 19:00  34 views  0 comments
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 Playthings reports that Crayola has cut a licensing deal with Marvel to create arts and crafts products for kids using Marvel superheroes. The first superhoes include superheroes from the upcoming Iron Man 2, Thor, Captain America and The Avengers films.
Product categories include Crayola Mess-Free Color Wonder products, including coloring books, posters, coloring pages, markers, finger paints and stamps; Crayola Color Explosion products; coloring pages; sketch and draw sets; dry erase activity sets; and a light-up tracing desk.
Paul Gitter, President of Consumer Products for North America, Marvel Entertainment, said, "Crayola's new product lines will integrate Marvel's renowned Super Heroes into creative and imaginative play patterns, creating an immersive Marvel experience that will engage both new and existing consumers."
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